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Gear Team Apparel

Strong

Revenue Growth

Year-over-year improvement

High

Google Shopping ROAS

Profitable return on product-level spend

+85%

Organic Traffic

From sport-specific SEO content

Increased

Avg Order Value

B2B bulk orders driving higher AOV

1 Challenge
→
2 Strategy
→
3 Execution
→
4 Results

1. The Challenge

  • Managing a complex product catalog of team uniforms, custom apparel, and accessories across multiple sports with highly variable demand patterns
  • B2B and B2C buyer mix requiring different messaging team managers buying in bulk respond to different triggers than individual athletes
  • Competitive PPC landscape in the custom team uniform space where cost-per-click is high and intent signals are mixed
  • Building organic visibility in a product category where large sporting goods retailers dominated Google's first page

2. Our Strategy

We built a structured Google Ads account separating individual consumer traffic from B2B team ordering intent, using different landing pages and bid strategies for each. On SEO, we focused on sport-specific and team-specific buying guide content that larger retailers weren’t publishing giving Gear Team Apparel authority in niche searches where conversion intent was higher.

3. Execution

Set up Google Shopping campaigns with product-level bidding optimised by margin tier. Launched Search campaigns targeting team manager and coach buying terms (‘buy team jerseys bulk’, ‘custom basketball uniforms order’). Built sport-specific landing pages for basketball, soccer, baseball, and volleyball team apparel. SEO content included sport-by-sport team uniform buying guides. Revenue growth and ROAS improvement delivered strong year-over-year performance.

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4. What We Learned

For team apparel, separating B2B bulk buyers from individual consumers in Google Ads requires discipline different keywords, different landing pages, and different bid strategies. Team managers converting at 3x higher AOV than individual buyers. Sport-specific buying guides outperformed generic 'custom jersey' pages by a significant margin for both organic rankings and on-page conversion.

Key Results

Achieved over 12 months

Strong

Revenue Growth · Year-over-year improvement

High

Google Shopping ROAS · Profitable return on product-level spend

+85%

Organic Traffic · From sport-specific SEO content

Increased

Avg Order Value · B2B bulk orders driving higher AOV

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SERVICES USED ?

Google Ads Management

Google Serach Ads 

Ecommerce Marketing

Muhammad Huzaifa

Results like these don't happen by accident. We structure every campaign around what actually moves the needle the right channels, the right targeting, and a clear line back to revenue.

Muhammad Huzaifa

Founder & CEO, Brand Surge LLC

On working with ecommerce businesses in USA