Total Revenue
+83.7% year-over-year
Blended ROAS
$904K sales on $111K ad spend
Organic Clicks
14.6M impressions from SEO
Brand Search ROAS
1,673% ROAS on branded campaigns
We restructured The Soccer Factory’s Google Ads account around intent tiers: a branded capture campaign to protect their own demand, Performance Max for non-branded discovery, dedicated Shopping feeds for product-level conversion, and targeted PMax campaigns for the MLS Collection and Messi Jersey ranges to capture high-conversion seasonal spikes. In parallel, we built an SEO content engine around soccer equipment guides, team gear buying pages, and MLS-specific collection content to grow a sustainable organic traffic channel.
Launched a Performance Max campaign (tROAS 360%) as the primary non-branded acquisition engine, reaching shoppers at every stage of the purchase journey across Search, Shopping, YouTube, and Display. A brand search campaign at target impression share 100% locked in branded demand and achieved a 1,673% ROAS. Added dedicated PMax campaigns for the MLS Collection and Messi Jersey product feeds to capitalise on league and celebrity search spikes at scale. On SEO, collection pages and sport-specific buying guides were optimised for high-intent queries. Result: $904K in Google Ads-attributed revenue from just $111K in spend a 7.95x blended ROAS and 109K organic clicks from 14.6M search impressions. Total tracked revenue reached $1.5M, up 83.7% year-over-year.
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For specialty sports eCommerce like The Soccer Factory, celebrity and league-driven demand spikes are high-intent goldmines our dedicated Messi Jersey and MLS Collection PMax campaigns captured buyers at the exact moment they were searching. The key is isolating these segments so their strong conversion signals don't get diluted inside a generic broad campaign. Alongside paid, SEO content targeting team gear buying guides created a compounding organic channel that delivered 109K clicks without any per-click cost, improving blended efficiency across the account significantly.
Achieved over 12 months
Revenue Growth · Year-over-year improvement
Google Shopping ROAS · Profitable return on product-level spend
Organic Traffic · From sport-specific SEO content
Avg Order Value · B2B bulk orders driving higher AOV
Google Ads Management
SEO
eCommerce Marketing
Screenshots taken directly from the platforms actual numbers, not estimates.
Google Ads overview: $904K in revenue from $111K spend 7.95x blended ROAS across all campaigns
Google Ads overview: $904K in revenue from $111K spend 7.95x blended ROAS across all campaigns
Campaign breakdown showing branded, PMax, MLS Collection and Messi Jersey campaigns with individual ROAS metrics
Campaign breakdown showing branded, PMax, MLS Collection and Messi Jersey campaigns with individual ROAS metrics
Muhammad Ubaid ur Rehman
Results like these don't happen by accident. We structure every campaign around what actually moves the needle the right channels, the right targeting, and a clear line back to revenue.
Founder & CEO, Brand Surge LLC
On working with home services businesses in South Florida, USA
